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There are few things more important for the success of any business than marketing. Even a fantastic product or service will struggle to succeed if it isn’t seen by potential customers. These days, that means focusing a lot of effort on digital marketing to grow your...

As a marketer or business owner, you know your brand and its products inside and out. You’ve spotted opportunities to expand your business, brought your products to new markets, and even collaborated with other brands on mutually beneficial partnerships. But when it...

Why do you need a basketball team logo? Do you know the story about how Nike came up with their famous swoosh logo? Apparently, it was founder Bill Bowerman’s wife who inspired it. She prompted him to sketch a check mark somewhere on his blue and white running shoes...

Do you know why your favorite basketball player is famous? It’s because they have outstanding talent. What also makes them famous is that he perhaps unknowingly adopted what we call a marketing strategy for basketball players, and that allowed him to be more visible...

How To Sell More Season Tickets Individual tickets are a great way to make money for your basketball organization. There are various ways to sell more season tickets. The flexibility of single-game tickets are appealing to a lot of customers, potential customers who...

With the continued evolution of social media platforms as well as technology in general, there are many more ideas and nuances that you can use to promote your basketball team. Social media platforms such as Tiktok, Instagram and Twitter are continuing to create a...