We are pleased to introduce the new logo of Brothers Basketball, a Hong Kong-based basketball academy that works closely with players on the African continent.
“I had the pleasure of meeting Willy the founder of Brothers Basketball in Munich, Germany during the Euroleague Adidas Next Generation Tournament, on that occasion he told me about the project he is running with kids from the African continent living in Hong Kong.
We immediately realized there was an opportunity to create something interesting for the academy by redesigning the logo from scratch since the previous one was limited to the silhouette of the African continent and the academy’s name.
With the new logo, we were able to bring together what is the cultural root of the project strongly related to Africa by adding some elements that would reinforce the context related to the world of basketball.
We encapsulated the outline of a basketball court within the African continent by adding the name of the academy around it.
My past has often been intertwined with Africa, where I lived for more than 3 years between Egypt, Tanzania, and Cape Verde so I particularly felt this project was mine.
I am also happy with the feedback I got from the entire Brothers Basketball team who were enthusiastic about their new logo.
We can say: mission accomplished!”
Horatio Salvini – Basketballist Founder
Conclusion
On behalf of the entire Basketballist team, we would like to thank Willy and Brothers Basketball for trusting us to design the logo.
For more information or should you want to create a new logo for your team or redesign your current logo, visit our logo redesign service page
